Ironically this was on the episode of Top Gear repeated on Dave this morning (the Audi V8 diesel from May 2004). - To improve MPG: reduce engine revs; reduce weight; reduce drag; and turn-off unnecessary electrics etc.
I think Jeremy managed to almost double the fuel efficiency by not exceeding 1,200rpm (not really an option in a turbocharged petrol car; it's probably something more like 3,500rpm), and by turning-off everything that wasn't actually required to drive (so no stereo, no heater unless the windows were fogged, etc). His calculation was a saving of £600 per year.
They also said "don't carry around excess weight... if you see two hitch hikers; leave the fat one.", and "you see people driving around with those sheds on their roof? That will cost you an extra £10.50 in fuel to do the same journey; you'd save money by just buying it when you got there."
Finally; "You'll save money, but you'll always be late."
That's pretty-much what has already been said in this thread; and exactly the same advice you'd get if you google "improve mpg".